RESEARCH | EVALUATE | CONVERT

LIVE IN
DAYS
HOURS
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SECONDS

RESEARCH | EVALUATE | CONVERT

Bring your Market Research & Customer Insights to the next level - Join MRCI.CON 2023!
Understanding customer needs is key to every successful business. To enable this, companies across all industries are progressing their Market Research and Customer Insights capacities using the benefits of new technologies and tools. Certainly, the importance of well-executed market research both for developing and launching new products as well as for improving customer relationships is undeniable. Join MRCI.CON to get new ideas and best practices from the leading European brands and find answers to your own challenges! 2.5 days of insights, exchange and networking are awaiting - reserve your seat now!

“Assumptions are the termites of relationships.”

Henry Winkler (born 1945), American actor, comedian, author, producer, and director

SPEAKERS & MODERATORS

KEY TOPICS

AI-Powered Research Operations:
What are the best ways to drive efficiency with AI based research and customer insights platforms?

Data Management & Analytics:
How to efficiently collect, store and analyze data to quickly gain most relevant insights in a vast range of sources?

Enabling Meta-Analysis:
How to achieve fast information synthesis and cross-validation of data from diverse sources and high relevance to context through application of advanced analytics and Natural Language Processing (NLP) technologies?

Progressing Primary Market Research:
How to leverage integrated insights from diverse data sources and augment survey-based findings with insights from social media intelligence, behavioral data, transactional data and syndicated or secondary data by using digital analytics and AI-based automation?

Optimizing Surveys:
What are the best ways and tools for improving surveys as research techniques and deeply understand what customers want and need?

Social Media Monitoring:
How to draw insights and drive customer interest online by analyzing trends and understanding customers?

Customer Insights & CRM:
How to effectively use key customer data to gain deep understanding of customers and support customer engagement and loyalty?

Customer Insights and Competitive Intelligence:
How to enhance the understanding of market needs by including competitive intelligence tools and analyzing competitors’ profits, sales, trends, and customers?

Using customer insights to efficiently drive innovation:
How to optimally organize and integrate customer insights and market research with product innovation?

Converting Insights into Business Value:
How to help businesses plan more accurately by using business intelligence tools for forecasting, goal setting and business strategies?

we.HAVE PARTNERS!

MRCI.CON is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience.
Position your business as a thought leader at MRCI.CON. Join our partners today.

THE EVENT AT A GLANCE!

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Live Experts & Decision Makers
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Speakers and Moderators
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Hours of pure Networking
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New Insights

WHAT OUR ATTENDEES SAY!

MULTI-TOUCHPOINT NETWORKING!

we.LOVE
BERLIN

Join us in Berlin and relax while doing business in our 5 Star Venue Hotel

REGISTER NOW!

ALL INCLUSIVE EVENT PASS

€ 3.249

PREMIUM EVENT PASS

€ 2.749

STANDARD EVENT PASS

€ 2.549

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