AI-Powered Research Operations:
What are the best ways to drive efficiency with AI based research and customer insights platforms?
Data Management & Analytics:
How to efficiently collect, store and analyze data to quickly gain most relevant insights in a vast range of sources?
How to achieve fast information synthesis and cross-validation of data from diverse sources and high relevance to context through application of advanced analytics and Natural Language Processing (NLP) technologies?
Progressing Primary Market Research:
How to leverage integrated insights from diverse data sources and augment survey-based findings with insights from social media intelligence, behavioral data, transactional data and syndicated or secondary data by using digital analytics and AI-based automation?
What are the best ways and tools for improving surveys as research techniques and deeply understand what customers want and need?
Social Media Monitoring:
How to draw insights and drive customer interest online by analyzing trends and understanding customers?
Customer Insights & CRM:
How to effectively use key customer data to gain deep understanding of customers and support customer engagement and loyalty?
Customer Insights and Competitive Intelligence:
How to enhance the understanding of market needs by including competitive intelligence tools and analyzing competitors’ profits, sales, trends, and customers?
Using customer insights to efficiently drive innovation:
How to optimally organize and integrate customer insights and market research with product innovation?
Converting Insights into Business Value:
How to help businesses plan more accurately by using business intelligence tools for forecasting, goal setting and business strategies?