This presentation explores how market research is utilized within Amadeus to inform strategic decisions, especially in times of uncertainty and volatility. It addresses the challenges of bias in decision-making, the influence of office politics, and provides best practices for market research professionals to enhance the effectiveness of their insights.

In this presentation, you will learn:

• How does market research influence decision-making within Amadeus?
• How do uncertainty and volatility shape leadership’s use of market insights?
• What role does bias play in senior leadership decisions?
• How do bias and uncertainty contribute to office politics in decision-making?