This presentation delves into the critical role of robust insights development in driving business outcomes. Because 80% of analytics insights fail to deliver tangible results, we will look at simple yet effective frameworks for generating deeper, actionable, and credible insights.

In this presentation, you will learn:

• How to uncover novel information that can lead to impactful actions?
• Understand the nuances of what constitutes a true insight and when these nuances are needed.
• Practical examples of how deeper insights can be applied in real-world scenarios.