Keynote: Combining Data and Insights to Forecast Future Trends

Integrating diverse data sources, from megatrends to environmental concerns, is crucial for accurately forecasting future trends. By implementing a robust process for cross-referencing and analyzing data, businesses can confidently determine strategic directions for the next 5-10 years.

In this presentation, you will learn:

  • How can we combine diverse data to predict future trends?
  • Which data sources are critical for trend analysis?
  • What process should we use to integrate and cross-check data?
  • How do we set a 5-10 year strategy based on this analysis?

Christian Vogl, Senior Director Automotive Industry Trends, Magna International Europe GmbH

MORE VIDEOS

Optimizing the Brand-Product Narrative for Multi-Touchpoint Consumer Journeys

Client Interests and Patterns of Interest - How Insights from the Customer Journey Inspire Sales

Modeling Media Effectiveness using a Bayesian approach

We would be happy to welcome you to the Market Research & Customer Insights Summit. Secure your ticket here: