Case Study: Unleashing Business Growth - Harnessing Technology for Customer Insight and Innovation

This presentation explores the pivotal role of technology in providing businesses with a competitive edge through efficient data gathering, analysis, and customer insights. It delves into how leveraging technology can lead to better decision-making, increased efficiency, and innovation opportunities, ultimately driving substantial business growth in the dynamic digital landscape.

In this session you will learn:

  • How does technology enable businesses to gather and analyze data more efficiently for customer insights?
  • What impact does leveraging technology for data insights have on decision-making and operational efficiency?
  • In what ways can breakthrough innovations be harnessed to drive substantial business growth?
  • Why is a foresight strategy crucial in driving the business innovation agenda, especially in a fast-paced digital environment?

Elvys Nunes, Global Head of Category Insights and Analytics, Reckitt

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