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INTERVIEW: Screens should not dominate the cockpit, experiences should

Highlight speaker interview

This written interview was conducted with one of our highlight speakers in the run-up to MRCI.CON 2025.

Keytopics

Why screens should not dominate the cockpit and how experiences can replace them

The biggest challenges in balancing innovation with intuitive usability in HMI design

How real-world testing and early prototyping accelerate user-centered cockpit concepts

Why scaling advanced interaction models across platforms remains a key barrier

Best practices to align research, design, and strategy for safer, more human mobility

Interview with

Giuliana Moroni

Market Intelligence Lead

The Company

Hyundai

Hyundai Motor Co., Ltd. engages in the manufacture and distribution of motor vehicles and parts. It operates through the following business areas: Vehicle, Financial and Others. The Vehicle division offers motor vehicles. The Financial division provides financing, leasing and credit cards. The Other division includes manufacture of railways. The company was founded on December 29, 1967 and is headquartered in Seoul, South Korea.