Dr. Mareike Bollinger is Market Insights Lead at KARL STORZ where she is leveraging data to enable customer-centric decision making in the healthcare industry. She has been with the company for the past 10 years, driving change and innovation in close collaboration with colleagues from different countries and cultures. She holds a PhD in User Innovation and Innovation Management.

Karl Storz is a global leader in the field of minimally invasive medical technology, renowned for its innovative solutions and commitment to advancing patient care. Founded in 1945 by Karl Storz, the company has pioneered numerous groundbreaking developments in endoscopic visualization and surgical instrumentation. With a focus on precision, quality, and reliability, Karl Storz offers a comprehensive range of endoscopic instruments, imaging systems, and integrated operating room solutions used in various medical specialties, including urology, gynecology, general surgery, and orthopedics. Driven by a dedication to continuous improvement and collaboration with healthcare professionals, Karl Storz remains at the forefront of medical innovation, setting new standards for minimally invasive surgery worldwide. Through its global network of subsidiaries, distributors, and service centers, the company ensures that its products and expertise are readily accessible to healthcare providers around the globe, ultimately enhancing patient outcomes and advancing the practice of medicine.