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Session

3 | Quality Café

Tuesday, October 07

11:00 AM - 03:00 PM

Live in Berlin

Less Details

  • When buying research and data, how to guarantee the quality of the result?
  • How to spot misinformation?
  • What are the ways to improve the quality of data/ research?
  • Inhouse or external providers: what is the way that works for you?

Workshop

Speaker

Markus Busold

Director Market Intelligence & Projects, Global Marketing, Polymers, Wacker Chemie AG

Dr Markus Busold is Head of Strategic Marketing for Consumer and Industrial Polymers at Wacker. He is passionate about Digitalization in Marketing & Sales and works on Topics like Digital Price Management, Market Intelligence, Business Analytics, CRM, Digital Channel Management and many more.

Dr. Yvonne Röder

Senior Marketing Manager, Wacker Chemie AG

Company

Wacker Chemie AG

We are a leading player and one of the world’s most research-intensive chemical companies. Our range of highly developed specialty products extends from silicones and polymeric binders and additives for a number of different industrial sectors, to bio-engineered pharmaceutical actives (biologics), and hyperpure silicon for semiconductor and solar applications. As a technology leader focused on sustainability, we promote innovations with high value-added potential. Our goal is to ensure a better quality of life for you and future generations – through health care, energy efficiency and protection of the climate and environment.

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