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Session

5 | COMPETITIVE WATCH CAFÉ

Friday, September 26

11:30 AM - 01:00 PM

Live in Berlin

Less Details

  • Is there a “right” moment to start a competitor watch?
  • What are the steps to start (and keep) a competitor watch? What kind of resources do you need?
  • How can you communicate the value of competitor watch to gain support from C-level executives?
  • How do successful organizations identify and prioritize key competitors for monitoring?
  • What are the advantages and disadvantages of starting a bottom-up competitor watch initiative?
  • How, when and who to report to? How to ensure insights will be utilized across departments? 
  • What are the best practices for integrating external competitor data with internal insights to inform strategic decision-making to get ROI?
  • What are potential strategies for re-launching a competitor watch initiative with stronger support and clearer objectives and how could lessons from past mistakes be incorporated into the new initiative?
  • How can companies adapt their competitive watch strategies to respond to rapidly evolving market conditions and emerging competitors?
Workshop

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