Case Study
Monday, October 07
09:30 AM - 10:00 AM
Live in Berlin
Less Details
CARIAD is the software arm of the Volkswagen Group. Founded only a few years ago, we have grown into a very large organization with quite flat hierarchy. The MI department itself is now 3 years old, and it has grown from a “one-man-show” into a department supporting the strategy team and the board itself.
In this session you will learn:
Adrian Schillik is responsible for the Corporate Strategy for shaping the innovative and software enabled car company, CARIAD, a Volkswagen Group Company. He holds an M.Sc. in Business Physics.
Sandro Maroso is a professional in strategy and market intelligence, specializing in the automotive industry with a keen focus on electric vehicles, digital transformation, and autonomous driving technologies. With extensive experience across both passenger and commercial vehicles, Sandro has worked with some of the world's largest vehicle manufacturers as well as innovative startups, always prioritizing electrification, autonomous driving, and sustainability. As an EV expert and enthusiast, he excels in uncovering market and customer insights, simplifying complex information, and translating it into actionable strategies. Sandro has a proven track record of influencing strategic and product development decisions and supporting business development and marketing efforts on a strategic level. He is highly skilled in establishing market intelligence functions and developing processes from the ground up. His deep passion for the automotive and mobility industry, combined with his interest in sustainability and energy, fuels his commitment to advancing the future of transportation.