Case Study
Monday, October 07
12:00 PM - 12:30 PM
Live in Berlin
Less Details
You want to set up a market intelligence function / team in your company or want to increase the influence of your existing team on business decisions? In this presentation, I will show you what it takes to become an esteemed and sought-after in-house partner. You don´t become this partner overnight, it’s an evolution over time that you have to work on continuously and persistently. I will show you how we developed the Market Intelligence team at SICK and how we became a trusted partner for all questions related to competitors, market and customer experiences.
In this session you will learn:
Dr. Julia Weisser is Senior Director Corporate Office & Market Intelligence – Global Governance at SICK AG. Due to her sixteen years of experience in B2B market research at various companies, she knows exactly what it takes to establish and position professional market intelligence in a company. She sees herself and her team as the customer´s advocate, helping the internal clients to understand customer needs and market environment in the best way to reduce the uncertainty of strategic decisions and create outstanding customer experiences. Julia is a passionate leader who is constantly developing herself, her team and the topics for which she is responsible. She is curious to find out about new ideas, methods and the possibilities that AI offers for market intelligence. Standing still is not an option for her.