The Lufthansa Innovation Hub is redefining competitive intelligence by working exclusively with external data sources. Through advanced methodologies like sentiment analysis, strategic narratives, and multi-dimensional triangulation, the team uncovers hidden patterns and cross-industry signals—from customer satisfaction benchmarks to podcast trends and website performance metrics. These insights enable a new level of strategic foresight, helping organizations detect market shifts early and act with confidence.

In this session, you will learn:

• How to extract strategic value from unconventional data sources
• How to triangulate external data: horizontally, vertically, and temporally
• What aviation can learn from cruise travel, mobile banking & more