Keynote
Monday, October 07
08:30 AM - 09:00 AM
Live in Berlin
Less Details
Delivering insights that are truly relevant to the business and create measurable impact is a challenge many organizations face. Theresa Austin, Global Consumer Engagement Director at Moët Hennessy, will share her approach to tackling this challenge by leveraging data-driven insights to reposition the business. Through collaboration with an insights team that combined both quantitative and qualitative data, Austin developed strategies to reach new audiences, expand market presence, and improve market penetration. She will demonstrate how insights became a catalyst for business transformation through innovative workshops and strategic interpretation, resulting in tangible impact on business performance.
In this presentation, you will learn:
Theresa Austin is the Global Consumer Engagement Director at Moët Hennessy, where she leads the company’s global consumer engagement strategy and oversees a 350-head community. With over two decades of experience in digital transformation and business strategy, Theresa is a visionary leader known for her ability to leverage insights to drive growth. Since joining Moët Hennessy in 2021, she has successfully managed the Clos19 brand and spearheaded performance marketing initiatives that delivered over 30% year-on-year sales growth. She also instituted the Moët Hennessy DARE program, identifying €14 million in savings through sustainability and innovation initiatives.
Prior to Moët Hennessy, Theresa held key leadership roles at LVMH, where she led digital innovation strategies across the group’s fashion, beauty, and luxury divisions. She also co-founded Austin Westberg, a digital consultancy for high-end brands like Burberry and Conde Nast, shaping digital strategies for global markets.