Our User Lab works to make sure that product, sales, as well as our internal departments always have their customer in mind. We work with our product department to make sure that the market research and customer insights are a big part of the product development process. We provide user research of both our B2B clients and end customers, make sure we are embedded into the product team, and a lot more.

In this presentation you will learn:

• How to focus on the user as a manufacturing company?
• How to work together with Market intelligence and customer insights to provide the best insight into what our B2B and end-customers want and need?
• What AI tools do we use, and how do we implement them?