With a background in design and creative agencies, Annabel has created strategies for many of the world’s most loved (and hated) brands, including Nestle, Google, Samsung, Audi, American Express, Greenpeace and Heineken. In her role at EPI she is responsible for the development and launch of Europe’s newest payment brand.

EPI is an initiative launched by 16 European banks and financial services institutions to create a unified, innovative pan-European payment solution leveraging Instant Payments SEPA Instant Credit Transfer (SCT Inst).