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CO-LOCATED EVENTS

Speaker

Daria Kurikhina

Market Researcher, Babbel

I'm a dedicated and passionate researcher with a profound interest in leveraging data to drive innovation and create exciting products.

With a proven track record in both industrial and academic research, I've adeptly applied both quantitative and qualitative research techniques. My expertise extends to quantitative data analytics, survey design and analysis, conducting insightful interviews, and hands-on fieldwork. My ability to collaborate effectively with diverse stakeholders and partner with agencies is also my asset.

Outside of work, I'm an avid runner, cyclist, and hiker, and I'm currently exploring the exhilarating world of rock climbing.

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Session

Moving Market Research in-house – our journey and lessons learned

Solution Study

Monday, October 06

12:15 pm - 12:40 pm

Live in Berlin

Less Details

Outsourcing or in-house market research is a complex decision. At Babbel, we have decided to bring our Market Research in-house. It has been a multi-year journey, and the effect has been immense.

 

In this presentation you will learn:

  • What are the advantages and disadvantages of both in-house and outsourced MR?
  • How to find the winning combination?
  • What is key to successful stakeholder management?
  • What are the most important lessons learned?

Presentation

Company

Babbel

http://www.babbel.com
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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