- Experienced Consumer and Market Research professional with business and financial acumen; especially on consumer insights, market trends, equity, brand building, product development, optimisation of marketing and trade activities to maximise sales, volume forecasting and pricing.
- More than 20 years of multi-regional business experience across FMCG and Beauty & Pet Care working in a multicultural environment
- Excellent analytical and communication skills, to leverage technical and business acumen to communicate effectively with multifunctional business executives and respective teams.
- Passionate about turning consumer/shopper insights into new product ideas and business plans.

ETi’s journey of taste began in 1961 in Turkey with the sense of courage, devotion and innovativeness of a handful of people. ETi is now continuing the same tradition in Romania and Poland with an ambition to become one of the top brands in Europe and bring happiness to its consumers. In 2015, ETi opened its first factory outside of Turkey, in the city of Craiova, Romania with an investment of over 50 million Euros. Spanning across 75.800 square meters with an 11.000 tons production capacity in its first year of operation, ETİ’s factory in Romania became the company’s production hub in the European Union and boosted ETi’s business outside of its home base. At the moment, the factory produces brands such as ETi Puf, Crax and Tea Biscuits. Starting from January 2018, ETi has begun its international expansion, starting to operate in Romania and Poland as ETi European Food Industries, with a portfolio of brands across Biscuits, Chocolate, Cakes, Wafers and Salty Snacks categories. Initially we focused on the selected brands which match the preferences of Polish and Romanian consumers thanks to their exquisite taste and texture. Furthermore, there is still a range of delicious products from the Turkish portfolio in different segments which will be introduced in Europe soon. Apart from Romania and Poland, ETi European Food serves in various geographical areas including Albania, Bosnia, Bulgaria, Croatia, Kosovo, Macedonia, Serbia and Slovakia. ETi’s business is continuously growing across Europe, proving that ETi sweets and salty snacks are perfect choice for European consumers.