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CO-LOCATED EVENTS

Speaker

Dr. Anja Steinmetz

Head of Marketing Excellence, Synthomer

Anja Steinmetz is the Head of Marketing Excellence for the Coatings & Construction Solutions division at Synthomer. Since joining Synthomer in October 2021 her focus has been on driving strategic marketing initiatives to strengthen Synthomer's global market presence. She oversees divisional market intelligence and marketing communications, aligning them with corporate objectives. Prior to Synthomer, she spent several years in information management as a Technical Editor at Cognitas GmbH, and previously worked in marketing and sales roles at Chemetall GmbH, managing specialty chemicals products. Anja holds a Ph.D. in Physical Chemistry from the University of Essen, with research experience in rheology and colloid chemistry.

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Sessions

How to Improve Transparency and Accessibility of Market and Technology Trends for all Stakeholders through a Centralized Knowledge Platform?

5 | KNOWLEDGE MANAGEMENT CAFÉ

Tuesday, October 07

11:00 am - 12:30 pm

Live in Berlin

Less Details

  • What steps are necessary to create a unified information platform that consolidates all outputs?
  • How can we ensure that stakeholders have real-time access to market-relevant data and analyses?
  • What challenges arise when integrating AI-driven tools for tracking market trends and competitor information?
  • What best practices exist for using taxonomy concepts to efficiently structure search queries?
  • How can the integration of a platform with existing systems contribute to visualizing key performance indicators (KPIs) effectively?
Workshop

World Café Part 2 - Rounds 4 and 5

Tuesday, October 07

02:00 pm - 03:00 pm

Live in Berlin

Less Details

WP World Cafe

The World Café session continues with two more rounds!

Workshop

WORLD CAFÉ HARVESTING SESSION

Tuesday, October 07

03:30 pm - 04:05 pm

Live in Berlin

Less Details

WP World Cafe

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Workshop

Company

Synthomer

https://www.synthomer.com/
Synthomer is a global leader in high-performance, highly specialised polymers and ingredients that are essential to everyday life across various industries. Headquartered in London, Synthomer designs and manufactures polymers used in adhesives, coatings, construction, health, and personal care, as well as in industrial applications. The company is committed to innovation and sustainability, focusing on reducing environmental impact and creating solutions that enable customers to meet their sustainability goals. With a strong R&D presence and manufacturing sites worldwide, Synthomer leverages cutting-edge technology to drive growth and deliver tailored solutions that enhance product performance, durability, and environmental responsibility. Synthomer’s commitment to excellence and its collaborative approach make it a trusted partner for companies seeking advanced materials that contribute to a more sustainable future.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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