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CO-LOCATED EVENTS

Speaker

Finn Nothing

Team Leader User Lab, Viessmann Climate Solutions SE
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Session

AI in Market Research and Customer Insights – how to do more with less, and free the capacities to make an impact?

Case Study

Monday, October 06

11:50 am - 12:15 pm

Live in Berlin

Less Details

The energy market is transforming, as is consumer behaviour. Before we introduced AI, most of our work would have been described as “high effort, high impact”. In the meantime, while we are still in the process of adopting AI, we are seeing a decrease in the amount of effort put into the work, and the results are still great.

 

In this presentation you will learn:

  • What is AI doing for us? What are the main touchpoints?
  • How can AI show us the unmet needs our customers have?
  • AI interviews: how to utilize the resource wisely?
  • Data source diversity: how to use IoT data and sales data for AI to help us create the full picture?
  • Where does the human aspect still come in?
Presentation

Company

Viessmann Climate Solutions SE

https://www.viessmann.family/en
Founded in 1917, the independent family company Viessmann is today a global, broadly diversified Group. All activities are based on the company’s purpose "We co-create living spaces for generations to come”. This is the passion and responsibility that the large worldwide Viessmann family brings to life every day. Following this purpose, Viessmann forms an ecosystem of entrepreneurs and co-creators with a clear focus on CO2 avoidance, CO2 reduction and CO2 capturing.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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