Floriana Barabas is the Head of Strategic Insights for Romania, Bulgaria, and Moldova at Japan Tobacco International (JTI), bringing over 20 years of experience in market research and competitive intelligence. Her career has spanned diverse cultural and organizational contexts, including assignments in the Middle East, the Americas, and at JTI's global headquarters. This extensive background has equipped her with a comprehensive understanding of market dynamics and consumer behavior across various regions. At JTI, Floriana leads initiatives that integrate advanced analytics and dashboarding to provide actionable insights that inform business strategies. Her work focuses on transforming complex data into clear, decision-driving narratives, empowering stakeholders to make informed choices in a dynamic market landscape. Floriana is a seasoned speaker at industry conferences, sharing her insights on the evolving role of data and analytics in shaping business strategies.

Japan Tobacco International (JTI) is the international tobacco division of Japan Tobacco, one of the world's leading tobacco product manufacturers. Headquartered in Geneva, Switzerland, JTI operates in over 120 countries and employs approximately 25,000 people worldwide. The company has a robust presence in Romania, Bulgaria, and Moldova, where it focuses on delivering high-quality tobacco products and innovative solutions to meet the evolving needs of consumers. JTI is committed to integrating advanced analytics and consumer insights into its business operations, ensuring that strategies are data-driven and aligned with market trends. The company's emphasis on innovation and consumer-centric approaches positions it as a leader in the competitive landscape of the tobacco industry.