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Speaker

Gioia Koeppel

Market Research Manager, Digitec Galaxus AG
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Session

Launching data-driven campaigns that work – how to utilize technology to the maximum?

Case Study

Monday, October 06

05:35 pm - 06:00 pm

Live in Berlin

Less Details

At Galaxus, we use Market Research for tracking customer satisfaction and campaign performance. As we do around 40 campaigns a year via different channels, we need to make sure they deliver maximum value on all channels. Which is why we set measurable KPIs and conduct comparison correlation tests for pre- and post-tests.

 

In this presentation you will learn:

  • Eye tracking and AI – how to make the most out of technology?
  • How to measure performance consistently?
  • How to increase campaign engagement and brand recognition with AI?

Presentation

Company

Digitec Galaxus AG

The two online stores digitec.ch and galaxus.ch together form Digitec Galaxus AG. The Swiss online market leader digitec specializes in IT, consumer electronics and telecommunications. As the largest online department store in Switzerland, Galaxus offers a constantly growing range of products for almost all everyday and non-everyday needs. The average age of our more than 2,350 employees is 32, which has an impact on our corporate culture and everyday working life. The “you” culture at all levels is part of this. We are 70% owned by Migros and have our headquarters in the trendy West Quarter in Zurich. The largest floor warehouse in Switzerland is our logistics center in Wohlen (AG). Translated with DeepL.com (free version)
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