The bicycle market is still recovering from the pandemic. With such high level of turbulence, it is important for us to produce insights that are able to help navigate the strategy long- and short-term. As we are also a very digital brand which is a huge advantage in our industry. This helps us get incredible insights into the behaviour of our customers, as well as into how the market moves in general.
In this presentation you will learn:
- How do we monitor customer behaviour?
- In-house vs outsourcing: how to prioritize and get creative with limited resources?
- What impact do our insights make?
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