To produce the right product for the market, companies must conduct comprehensive qualitative and quantitative research from early concept surveys to final product trials. This process involves gathering consumer insights, testing prototypes, and analyzing data to ensure that the product meets market demands and performs well in real-world conditions. In this session you will learn

• How qualitative and quantitative research differ in automotive development?
• How early surveys affect the development of vehicle design?
• How prototype testing influences product refinement?
• How final trial data validate a product’s market fit?