Giuliana Moroni is an experienced market intelligence professional, currently serving as the Market Intelligence Lead at Hyundai Motor Europe. With a strong background in consumer and market insights, she specializes in product strategy and competitive analysis. Giuliana's expertise lies in transforming complex market data into actionable strategies, enabling organizations to navigate competitive landscapes effectively. She is passionate about fostering cross-functional collaboration and driving innovation to enhance market positioning and customer engagement.
Keynote
Monday, October 06
09:25 am - 09:50 am
Live in Berlin
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To produce the right product for the market, automotive companies must conduct comprehensive qualitative and quantitative research from early concept surveys to final product trials. This process involves gathering consumer insights, testing prototypes, and analyzing data to ensure that the product meets market demands and performs well in real-world conditions.
In this session, you will learn: