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CO-LOCATED EVENTS

Speaker

Giuliana Moroni

Market Intelligence Lead, Hyundai Motor

Giuliana Moroni is an experienced market intelligence professional, currently serving as the Market Intelligence Lead at Hyundai Motor Europe. With a strong background in consumer and market insights, she specializes in product strategy and competitive analysis. Giuliana's expertise lies in transforming complex market data into actionable strategies, enabling organizations to navigate competitive landscapes effectively. She is passionate about fostering cross-functional collaboration and driving innovation to enhance market positioning and customer engagement.

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Session

Conducting Effective Qualitative and Quantitative Research for Successful Product Development

Keynote

Monday, October 06

09:25 am - 09:50 am

Live in Berlin

Less Details

To produce the right product for the market, automotive companies must conduct comprehensive qualitative and quantitative research from early concept surveys to final product trials. This process involves gathering consumer insights, testing prototypes, and analyzing data to ensure that the product meets market demands and performs well in real-world conditions.

In this session, you will learn:

  • How qualitative and quantitative research differ in automotive development
  • What role early surveys play in shaping vehicle design
  • How prototype testing influences product refinement
  • How final trial data validates a product’s market fit
Presentation

Company

Hyundai Motor

http://www.hyundai.com/
Hyundai Motor Group is a global mobility and technology company headquartered in Seoul, South Korea. The Group encompasses Hyundai Motor Company, Kia Corporation, Genesis, and a range of affiliates spanning automotive, steel, construction, robotics, and energy. With a vision of “Progress for Humanity,” Hyundai Motor Group is at the forefront of sustainable innovation, leading advancements in electric vehicles, hydrogen fuel cell technology, autonomous driving, and smart mobility solutions. The Group operates in over 200 countries and employs more than 250,000 people worldwide, committed to building a better and more connected future.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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