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CO-LOCATED EVENTS

Speaker

Helga Lichtenegger

Market Intelligence Coordinator, Borealis AG

Helga Lichtenegger has been with Borealis for over 15 years, currently working as Market Intelligence Coordinator. She holds a master’s degree in marketing and sales management from the FHWien der WKW Business School.

The Pop in Your Job:
I thrive on the energy of bringing the right individuals together and I love to see to make a tangible difference in a person’s live. Additionally, I take great care in supplying my colleagues with the information they need to make decisions with confidence. Empowering others with knowledge and insights is key part of my role. Seeing people succeed as a result I consider incredibly fulfilling. Lifelong learning is also a cornerstone of my approach, as it allows me to stay updated with latest trends and best practices.

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Session

How Can MI & CI Be Leveraged Throughout the Entire Innovation Process, Especially in Its Early Stages?

2 I Challenge Your Peers

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • What role does MI & CI play in shaping and validating a product vision, long before the launch and post-launch phase?
  • How can MI & CI support me as I have to identify opportunities and unmet needs during the ideation phase?
  • How can insights from MI & CI inform key decisions around features, positioning, and target segments in the development phase?
  • How can I best identify the need for cooperation with external partners such as universities? Does my organization need that, and who?
  • At which stage of the product lifecycle do I need to include the assessment of new technologies?
  • How could the overall innovation culture in my organization change, if MI & CI is involved fully and early?
Workshop

Company

Borealis AG

https://www.borealisgroup.com/
Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. In Europe, Borealis is also an innovative leader in polyolefins recycling and a major producer of base chemicals. We leverage our polymer expertise and decades of experience to offer value-adding, innovative and circular material solutions for key industries such as consumer products, energy, healthcare, infrastructure and mobility. With customers in over 120 countries and head office in Vienna, Austria, Borealis employs around 6,200 people. OMV, the sustainable chemicals, fuels and energy company with a focus on circular economy solutions, headquartered in Vienna, Austria, owns 75% of our shares. The Abu Dhabi National Oil Company (ADNOC), based in the United Arab Emirates (UAE), owns the remaining 25%. By re-inventing essentials for sustainable living, Borealis builds on commitment to safety, people, innovation and technology, and performance excellence. Borealis accelerates the transformation to a circular economy of polyolefins and expanding geographical footprint to better serve customers around the globe. Borealis operations are augmented by two important joint ventures: Borouge (with ADNOC, headquartered in the UAE); and Baystar™ (with TotalEnergies, based in the US).
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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