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CO-LOCATED EVENTS

Speaker

Helga Lichtenegger

Market Intelligence Coordinator, Borealis AG

Helga Lichtenegger has been with Borealis for over 15 years, currently working as Market Intelligence Coordinator. She holds a master’s degree in marketing and sales management from the FHWien der WKW Business School.

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Session

When is the best time for market & competitive intelligence – In which phases of the product lifecycle does market and competitive intelligence provide the greatest value?

2 I Challenge your Peers Roundtable

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • What role does intelligence play in shaping and validating the product vision long before the launch and post-launch phase?
  • How can market and competitive intelligence support the identification of opportunities and unmet needs during the ideation phase?
  • How can market and competitive insights inform key decisions around features, positioning, and target segments in the development phase?
  • How to identify the need for cooperation with universities or external research institutions? Who really needs this cooperation? 
  • At which stage of the product lifecycle do we need to include the assessment of new technologies?
  • How does an early involvement of competitive and market intelligence change the overall innovation culture in the organization?
Workshop

Company

Borealis AG

https://www.borealisgroup.com/
Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. In Europe, Borealis is also an innovative leader in polyolefins recycling and a major producer of base chemicals. Borealis is a global leader in providing ground-breaking chemical and polyolefin solutions. The company has established itself as a reliable partner and a global brand that creates ever more value for its customers and partners by developing new approaches, technologies and products for key industries. Borealis believes in progress. That‘s why the company keeps discovering new applications and material solutions to address global challenges in the areas of climate, energy, food, health, water and sanitation, waste, and recycling solutions. In re-inventing essentials for sustainable living, Borealis builds on its commitment to safety, people, innovation and technology, and performance excellence. Borealis is accelerating the transformation to a circular economy of polyolefins and expanding its geographical footprint to better serve customers around the globe. With customers in over 120 countries and head office in Vienna, Austria, we employ around 6,000 people. OMV, the integrated energy, fuels, feedstock and chemicals company headquartered in Vienna, Austria, owns 75% of our shares, while the remaining 25% is owned by Abu Dhabi National Oil Company, or ADNOC, based in the United Arab Emirates (UAE). We supply services and products to customers around the globe through Borealis and two important joint ventures: Borouge (with ADNOC, headquartered in the UAE); and Baystar™ (with TotalEnergies, based in the US).
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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