This talk distills practical lessons from real-world rollouts of competitive intelligence platforms, focusing on cross-functional collaboration, onboarding lessons, and structured onboarding for sustainable adoption. Attendees will gain a concise framework for planning, executing, and sustaining CI platform implementations that deliver high-quality insights and measurable value. Ines Annerose Straßburger is a Sales Operations Project Manager within Strategy & Portfolio at AUMOVIO. AUMOVIO, formerly the Automotive part of Continental AG, is now an independent company specializing in autonomous driving, software-defined vehicles, and connected mobility – the adaptive Powerhouse for future mobility – connected, exciting, safe, autonomous. She has recently led the onboarding of a CI platform, focusing on user activation and process integration. In this session you will learn:
- How cross-functional collaboration strengthens the change process
- Key lessons learned from an onboarding
- How structured onboarding drives sustainable tool adoption
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