Jan-Niklas Hombach is a Market Intelligence Analyst at K+S Group, where he specializes in delivering actionable insights to support strategic decision-making in the industrial sectors. With a background in marketing and research, he previously served as a Global Project Manager at Information Services Group (ISG), leading international studies on digital transformation and technology trends. Jan-Niklas is passionate about leveraging data-driven approaches to enhance market transparency and competitiveness. He actively engages in industry events, such as the CIMICON DACH Summit, to exchange insights on the evolving role of market intelligence in today's dynamic business environment. Jan-Niklas combines analytical expertise with a forward-thinking perspective, contributing to the advancement of market intelligence practices within his organization and the broader industry.

K+S AG is a leading German mining and chemical company headquartered in Kassel, specializing in the extraction and processing of mineral raw materials. Founded in the 19th century, the company focuses on potash and salt production, serving key sectors such as agriculture, industry, consumers, and communities. With production sites on two continents and a global distribution network, K+S employs over 11,000 people worldwide. The company's products are essential for fertilizers, industrial applications, and consumer goods. K+S is committed to sustainable practices and innovation, aiming to meet global demand while minimizing environmental impact.