This presentation outlines a market-research perspective on evaluating target companies for acquisition. Market research plays a strong support role to the Business & Corporate Development teams; providing a key role in matching key diligence questions to external research options that can provide answers.  Attendees will learn how to frame due diligence questions, scope external research, and ensure insights can inform diligence models. Information shared during this presentation will be based on actual projects.

• How do we ensure there is a single source of truth for the basics – like how big is the market and general competitive insights?
• Which sources and utilizations of secondary data (financials, market trends, competitive signals) provide the most reliable inputs for early-stage due diligence and due diligence synthesis?
• How should the socialization process be designed to align cross-functional stakeholders (finance, legal, operations, sales) around market research findings and proposed deal terms?
• What role does procedural economics play and how do you get answers through both qualitative and quantitative data?
• Which resources do I use the most – both in the U.S. and abroad?