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CO-LOCATED EVENTS

Speaker

Jason Smith

CEO & Co-Founder, Klue

Jason is CEO and Co-Founder of Klue, a 200 person competitive enablement platform serving 500+ global clients including Dell, Salesforce, Hitachi and Google. Klue is his 5th startup. Prior to Klue, Jason was President of Alida, a customer intelligence company he helped grow from startup to 500 person market leader. He was Vice President of Electronic Arts, and cofounder of Columbus Group, a web applications pioneer acquired by TELUS (NYSE:TU). Jason has raised $100m+ in venture capital, invested and advised more than a dozen startups, received EY’s and BDC’s Emerging Entrepreneur of the Year award, and graduated with distinction from the University of British Columbia’s Sauder School of Business. Fun fact: he's also planted over 100,000 trees and took a round-the-world family gap year, visiting 13 countries including Egypt in the middle of the revolution.

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Session

Using Competitive Intelligence, Win-Loss and AI to Improve Sales Performance

Solution Study

Monday, October 06

02:35 pm - 03:00 pm

Live in Berlin

Less Details

When you respond to executive strategy requests, you get a seat at the table. When you demonstrate the revenue impact of your Compete program, you get a voice at the table. Measuring the impact of your Compete program is critical. 

In this session you will learn:

  • What is the Competitive Revenue Gap, how to frame the value to executives, and what you can do about narrowing it
  • How buyer insights from Win-loss interviews contradict and support CRM data, and how those insights shape GTM programs
  • How to leverage AI to make the competitive enablement process more efficient and how sellers, executives and anyone in your organization can leverage AI to get the answers they need
Presentation

Company

Klue

https://klue.com/
Klue is the Competitive Enablement Platform for every department of every business. Our platform collects and curates intelligence from multiple sources (external and internal to the organization) and presents organized, actionable insights.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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