GIM Managing Director Dr. Jörg Munkes studied psychology in Mainz, Berlin and Tübingen and holds a doctorate in social and behavioral sciences. Jörg Munkes is also in demand as a speaker and author, with a focus on target groups, brands and corporate culture.
"Market research is only relevant if it gets to the heart of the matter - true to the Einstein quote 'Everything should be made as simple as possible, but not simpler': Market research must provide scientifically sound explanatory models that can be used to predict behavior."

Gesellschaft für Innovative Marktforschung (GIM) has been researching and advising on consumption, work, health and society internationally and across all sectors for around 40 years. If you are looking for high-quality and innovative market research with accompanying consulting for more consumer and customer understanding, GIM is your reliable partner. We provide you with a reliable decision-making basis for sustainable economic success.