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CO-LOCATED EVENTS

Speaker

Katy Bunn

Market Research and Competitive Intelligence Manager, Chiesi UK

Market Research and Competitive Intelligence Manager at Chiesi UK.

6 years of experience in pharmaceutical market consultancy and various publications within the metabolic, CNS and rare disease therapy areas. I am a driven, highly organised and ambitious individual who thrives when challenged. I am always looking for opportunities to grow professionally and this has resulted in a strong portfolio based on exceptional communication, teamwork, data analysis and problem-solving skills.

MSci Biological Sciences graduate and sports enthusiast with experience both being captain and managing fundraising for my university hockey team.Market Research and Competitive Intelligence Manager at Chiesi UK. 6 years of experience in pharmaceutical market consultancy and various publications within the metabolic, CNS and rare disease therapy areas. I am a driven, highly organised and ambitious individual who thrives when challenged. I am always looking for opportunities to grow professionally and this has resulted in a strong portfolio based on exceptional communication, teamwork, data analysis and problem-solving skills. MSci Biological Sciences graduate and sports enthusiast with experience both being captain and managing fundraising for my university hockey team.

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Session

Why local insights matter - navigating challenges to build successful strategies

Case Study

Tuesday, October 07

08:55 am - 09:20 am

Live in Berlin

Less Details

Global and local market research are key to building strategy, but what do you do when challenges arise or insights aren’t quite what you were expecting? Market research approaches should always be adaptable, nuanced, and rooted in a deep understanding of both global objectives and local realities. This session will explore how to navigate these complexities to uncover insights that truly resonate and drive strategic success.

 

In this presentation you will learn:

  • How to implement a global strategy and consider local differences?
  • How to make sure we fully understand our audience and get the correct insight?
  • How can local insights teams influence the global strategy?
Presentation

Company

Chiesi UK

http://chiesi.uk.com/about-chiesi
Chiesi is a research-focused biopharmaceuticals group that develops and markets innovative therapeutic solutions for chronic and genetic diseases. Working across respiratory health, rare diseases and speciality care, our medicines are delivered to patients in over 100 countries worldwide. We are driven by the concept of shared value; making decisions based on what is best for our business, the planet, patients, and people. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact, and we have an ambitious yet robust plan to become a Net Zero company by 2035. Our UK business was established in 1999 and has grown to a team of around 400 people based in our head office in Manchester, a research and development centre in Chippenham and a network of field-based teams.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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