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CO-LOCATED EVENTS

Speaker

Koen Cuyckens

Head of Market Intelligence, SD Worx

Koen Cuyckens is the Head of Market Intelligence at SD Worx, where he leads strategic research initiatives to inform and guide HR and payroll solutions across Europe. With a strong background in data-driven decision-making and a commitment to actionable insights, Koen plays a pivotal role in shaping the company's market strategies. His expertise lies in transforming complex data into clear, strategic directions that align with organizational goals.

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Session

How to Uncover Valuable B2B Competitor Intelligence While Staying Creative, Compliant, and Close to the Customer?

6 I Challenge Your Peers

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • Where to draw the line between what you can find and what you’re legally allowed to know in b2b competitor research?
  • How to  approach competitor intelligence when pricing and positioning aren’t transparently available?
  • How to move beyond desk research to tap into human insights from customer-facing teams or market interactions?
  • What role can events, partnerships, or customer conversations play in uncovering indirect competitor intel – and how toimprove effectiveness there?
  • How to explore the customer experience of your competitors without direct access – and what are your most creative methods?
Workshop

Company

SD Worx

https://www.sdworx.com/
SD Worx is a leading European provider of payroll and human resources services, offering an expansive set of compliance-driven HR solutions across all HR domains including Human Capital Management, Payroll & Reward and Workforce management. End-to-end capabilities include proprietary cloud solutions, in-country subject matter experts and HR expertise on demand in 26 European countries.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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