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Speaker

Luc Rooms

Center of Excellence Lead Market Intelligence, Proximus

Luc Rooms (50) is Center of Excellence Lead for Market Intelligence at Proximus, a Belgian-based ICT company. After fulfilling strategy consulting, strategic planning and business development functions, Luc moved to the Market Intelligence team in 2006. His team is responsible for monitoring market and competition dynamics, next to developing knowledge management capabilities of the company. Luc is member of 2 international Market Intelligence benchmarking initiatives.
Luc holds a Master in Communication Sciences, next to 2 post university degrees in sports management.

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Session

Multichannel MI Marketing – how to deliver insights to the right stakeholders at the right time using the right channels

Case Study

Monday, October 06

11:00 am - 11:25 am

Live in Berlin

Less Details

To make sure our insights make the intended impact, our team has embarked on a project with the goal to better understand our internal customers and map their journeys. As we have later seen, it was a game-changer.

 

In this presentation you will learn:

  • How to segment the stakeholder groups and understand their habits, needs and strategic priorities
  • Agility in CI/MI: how to become more flexible and efficient?
  • How to rebuild processes? Which tools to use?
  • What are the outcomes? How did our stakeholder relationship change?
Presentation

Company

Proximus

http://www.proximus.com
We are a telecommunication & ICT company operating in Belgium and on the international markets, providing services to consumers, businesses and the public sector. We are the leading Belgian provider of telephony, Internet, television and network-based ICT services through our Proximus and Scarlet brands. Our advanced interconnected fixed and mobile networks offer access anywhere and anytime to digital services and data, as well as to a broad offering of multimedia content. We invest in future-proof networks and innovative solutions, creating the foundations for sustainable growth. We contribute to the economic, social and environmental development of the society in which we operate.
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