Lulu is a seasoned design and research strategist with extensive experience across healthcare, lifestyle, and technology sectors. Drawing on her expertise in ethnographic research, strategic planning, and user experience design, she has collaborated with notable clients such as 3M, Lego, Medtronic, Pepsi, and Harrods, providing innovative solutions and actionable insights. Lulu specializes in bridging technical and cultural gaps to deliver impactful results. Her work spans multiple continents, bringing a global perspective to her projects, making her a trusted partner for complex, cross-disciplinary initiatives.

Market research is a “people business”. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity. We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings. Our ability to gather significant insights has earned the trust of clients and partners around the world since 2004, and will continue to solidify our competitive edge for the future.