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CO-LOCATED EVENTS

Speaker

Markus Ott

Head of Corporate Market and Competitive Foresight, Festo SE Co KG

As Head of Corporate Market and Competitive Foresight, Markus Ott is responsible for a small team with which he deals with all topics relating to competitive strategy, portfolio development and market and competitive intelligence.

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Session

How to Innovate Customer Satisfaction Management to Drive Loyalty in an Era of Changing Feedback Dynamics?

1 I Challenge your Peers Session

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • Do we need both strategic and transactional customer satisfaction surveys, or can one approach fulfill all objectives?
  • What strategies can effectively motivate customers to participate in feedback surveys, given the declining interest?
  • Are traditional methods like email and phone surveys still relevant, or should we explore alternative channels?
  • How can survey insights be transformed into actionable steps to improve customer satisfaction without duplicating efforts?
  • What role do emerging technologies, such as AI or real-time analytics, play in revolutionizing customer feedback collection and analysis?
Workshop

Company

Festo SE Co KG

https://www.festo.com/
Festo is a global player and an independent family-owned company with headquarters in Esslingen am Neckar, Germany. Festo has set standards in industrial automation technology and technical education ever since its establishment, thereby making a contribution to sustainable development of the environment, the economy and society. The company supplies pneumatic and electrical automation technology to 300,000 customers of factory and process automation in over 35 industries. The LifeTech sector with medical technology and laboratory automation is becoming increasingly important. The products and services are available in 176 countries. With about 20,700 employees in over 250 branch offices in 61 countries worldwide, Festo achieved a turnover of around €3.36 billion in 2021. Each year around 7% of this turnover is invested in research and development. In this learning company, 1.5 % of turnover is invested in basic and further training. Festo Didactic SE is a leading provider of technical education and training and offers its customers worldwide comprehensive digital and physical learning solutions in the industrial environment.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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