I have a strong track record of establishing and expanding market & consumer insights in the B2B food ingredients space. My (not so secret) recipe for successful insights is to always bring both to the table: data and people. I am an internationally experienced manager constantly on the lookout for the latest news and trends. Inspiring people and driving leaders in the industry to make more informed decisions is what drives me. Being strongly passionate about food and analytical at the same time allows me to filter out the noise and create meaningful results.

AGRANA Fruit is the world market leader for fruit preparations for the dairy industry. Our fruits are in every 3rd Fruit yogurt worldwide. We offer customized and innovative fruit solutions not only for the dairy industry, but also for the ice cream, bakery and food service markets. Our product range includes: - Fruit preparations - Brown flavor preparations - Preparations with inclusions, cereals, grains & seeds - Savory preparations - Sauces & toppings - Syrups & smoothie bases - Frozen fruits - and many more AGRANA Fruit has a truly global presence with 27 production sites on all continents and sales teams present in over 80 countries. Working on exclusive long-term partnerships with our farmers, we have developed a key competitive advantage in terms of quality, traceability and sustainability. This competitive advantage we express in our USP: We truly care about fruits from the moment they are harvested until they are mixed with the final products. This is what makes us different: We love fruit - from field to cup!