Payal has been a User Experience professional for the past 16 years in various digital businesses spanning across domains such as finance, healthcare, automotive and heavy building construction materials. Currently, as the Director of UX & Customer Insights at Heidelberg Materials (DAX 40 company), she is leading a global creative team championing the practice of human-centred design, research, service design and customer experience focused on bringing delightful experiences to the B2B customer. Having an academic foundation rooted in Computer Science and Human Factors, Payal has a demonstrated successful track record of building creative teams from the ground-up.