Priyanka Rao leads the deep dive research vertical for the Customer Trust Perception program, a center of excellence focused on trust perception research at Amazon. Drawing on expertise in quantitative and qualitative research, Priyanka partners strategically to conduct mixed-methodology research studies that inform business decisions and drive growth. Over the past 4 years, Priyanka has been instrumental in developing a robust infrastructure to measure customers' trust perceptions when shopping on Amazon. In her leadership role, she helps shape the strategic direction of the program by continuously identifying opportunities to innovate on research methodologies with the aim of scaling the program's impact. Prior to joining Amazon, Priyanka gained valuable experience in consumer insights and research roles at The Walt Disney Company and Mattel, Inc.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.