Scenario planning has long been a staple in competitive intelligence—used to anticipate competitor moves and craft mitigation strategies. But what if we could go further? In this session, we explore how the integration of human-centered design transforms traditional scenario workshops into powerful, actionable innovation sprints. By applying structured ideation, prioritization, and co-creation methods, competitive intelligence professionals can move beyond defensive planning to unlock new growth opportunities. Join us to learn how two worlds—wargaming and design thinking—can collide to make scenario planning not just predictive, but truly strategic and innovative.

In this session, you will learn:

• How to evolve traditional scenario planning into a forward-looking, opportunity-driven process using design thinking tools
• How to apply human-centered design methods to prioritize ideas, align stakeholders, and make CI more actionable across functions
• How to structure workshops that uncover low-hanging fruit, inspire cross-industry innovation, and drive immediate next steps