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CO-LOCATED EVENTS

Speaker

Roja Saidi

Competitive and Market Insights Senior Specialist, SAP

As a passionate Economics graduate, I am eager to embrace challenging opportunities that allow me to apply my analytical and strategic thinking skills. My expertise in competitive market analysis, sharpened through academic and business experiences, enables me to identify key trends and develop powerful strategies.
I thrive on building strong professional relationships and enjoy collaborating within diverse teams. My adaptability and drive ensure that I can excel in new environments and effectively tackle tasks in finance, entrepreneurship, public relations, consulting, and strategic management.
With a relentless commitment to continuous learning, I am excited to contribute my skills and energy to a forward-thinking organization ready to achieve remarkable growth.

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Sessions

How to find balance between primary and secondary CI and cutting-edge AI tools?

2 | Icebreaker Session

Sunday, October 05

08:00 pm - 10:00 pm

Live in Berlin

Less Details

  • In the context of the growing use of AI, how to carve out the space for using traditional CI methodologies?
  • How to make sure AI complements traditional methods, instead of replacing them?
  • How to find a perfect balance?

Workshop

Leveraging AI to democratize the data and insights

Case Study

Monday, October 06

09:50 am - 10:15 am

Live in Berlin

Less Details

We are a technology company, so we like to build new cutting-edge tools. Which is why we have been focussing on integrating AI and chatbots into our insight gathering and delivery strategy. Our LLM analyses customer intent and adoption, as well as competitor information to support our sales and other teams.

 

In this presentation you will learn:

  • Building internal AI tools for CI/MI and customer insights: what to prioritize?
  • How to utilize internal and external data sources?
  • How to find balance between primary and secondary CI and cutting-edge AI tools?
Presentation

Company

SAP

http://www.sap.com
SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts. Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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