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CO-LOCATED EVENTS

Speaker

Roja Saidi

Competitive Market Insights Senior Specialist, SAP

Roja Saidi is a Senior Specialist in Competitive and Market Insights within the Corporate Strategy Group at SAP’s Office of the CEO. With over six years of experience, she supports executive decision-making through in-depth market and competitor analyses. Her expertise lies at the intersection of corporate strategy, market intelligence, and innovation in the tech industry.

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Sessions

How to Find Balance Between Primary and Secondary CI and AI Tools?

2 I Icebreaker Session

Sunday, October 05

08:00 pm - 10:00 pm

Live in Berlin

Less Details

  • When does it make sense to invest in direct research versus relying on existing data?
  • How can AI enhance but not replace human-driven intelligence work?
  • What are the risks of over-automating your CI process?

NETWORKING
Workshop

Leveraging AI to Democratize the Data and Insights

Keynote

Monday, October 06

09:00 am - 09:25 am

Live in Berlin

Less Details

We are a technology company, so we like to build new cutting-edge tools. Which is why we have been focussing on integrating AI and chatbots into our insight gathering and delivery strategy. Our LLM analyses customer intent and adoption, as well as competitor information to support our sales and other teams. 

In this session, you will learn:

  • Building internal AI tools for CI/MI and customer insights: what to prioritize? 
  • How to utilize internal and external data sources? 
  • How to find balance between primary and secondary CI and cutting-edge AI tools?
Presentation

Company

SAP

https://www.sap.com
SAP is a global leader in enterprise application software, helping businesses of all sizes and industries run at their best. Headquartered in Walldorf, Germany, SAP serves over 400,000 customers in more than 180 countries. Its solutions support core business processes including finance, supply chain, procurement, and human resources, enabling organizations to operate efficiently and adapt to changing market dynamics through data-driven insights and cloud technologies.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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