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CO-LOCATED EVENTS

Speaker

Sören Haubold

Head of Market Intelligence & Analyst Relations, G+D Mobile Security Germany GmbH

Sören Haubold is Head of Market Intelligence & Analyst Relations Mobile Security at Giesecke+Devrient. In this role, he combines a passion for innovation, marketing, and business development with extensive experience in promoting high-tech business solutions and managing analyst relations. With a strong background in market research, trend scouting, and competitor analysis, Sören brings deep expertise in strategic market intelligence and the identification of growth opportunities. He also plays a key role in the screening and management of startups for potential partnerships and M&A activities. Recognized for his initiative and creativity, Sören is a seasoned strategic marketeer and an accomplished presenter with an exceptional international network. His professional journey is marked by long-term experience in project management as well as leading both direct and virtual teams.

The Pop in Your Job
My motto: Be curious, stay authentic and play committed!

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Sessions

Automation Drives Efficiency – But How Do We Measure It?

Case Study

Monday, October 06

11:50 am - 12:15 pm

Live in Berlin

Less Details

Digital transformation and process automation are key drivers of business efficiency — but how can we measure their true impact? In this session, we explore the intersection of automation, AI, and performance metrics in modern organizations. With increasing reliance on tools like Microsoft Co-Pilot and the transition to centralized data platforms such as Power BI and Salesforce, the challenge is no longer just implementing automation, but understanding and quantifying its value. From structured workflows to AI-supported search in large content repositories, we’ll examine practical approaches and common roadblocks — and discuss how to turn digital initiatives into measurable business success. The presentation will discuss how we approach the main challenges in navigating and searching large document and data landscapes of currently approximately 20,000 news items and over 7,000 documents as well as how we gradually move away from manual to automated workflows. In this session, you will learn:

  • How to define and measure efficiency in automated processes using key performance indicators (KPIs), process benchmarks, and data-driven insights.
  • How to structure complex topics and workflows for automation, identifying which traditional steps can be simplified and where human oversight remains essential.
  • How to integrate your data and systems effectively (Power BI, Salesforce, HubSpot, etc.) to create a unified workspace — and use that integration to track performance and improve decision-making.
Presentation

Strategic Positioning of Market Intelligence – How to Boost Value and Gain Management Buy-In?

7 | Visibility Café

Tuesday, October 07

11:00 am - 12:30 pm

Live in Berlin

Less Details

  • How to position Market and Competitive Intelligence more strategically to increase its perceived value and secure management support?
  • How to effectively communicate the strategic value of Market Intelligence to management? 
  • How to demonstrate and increase your own value as a Market Intelligence professional?
  • How to identify and apply the right methods and tools for maximum impact?
  • How to create space for more strategic work in a resource-constrained environment? 
  • How to shift from reactive to proactive intelligence delivery?
Workshop

Company

G+D Mobile Security Germany GmbH

https://www.gi-de.com/
Giesecke+Devrient (G+D) is a global SecurityTech company headquartered in Munich, Germany. G+D makes the lives of billions of people more secure. The company shapes trust in the digital age, with built-in security technology in three segments: Digital Security, Financial Platforms and Currency Technology. G+D was founded in 1852 and today has a workforce of more than 14,000 employees. In the fiscal year 2023, the company generated a turnover of 3 billion euros. G+D is represented by 123 subsidiaries and joint ventures in 40 countries.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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