Stacy Orinstein leads the Customer Trust Perception program, which is a center of excellence for trust perception research with subject matter expertise in generating rigorous customer research insights that are translated into strategic investments. Stacy launched the program 6 years ago and since then has defined a trust framework and developed robust infrastructure for measuring customers’ trust perception shopping on Amazon, including foundational tracking surveys and innovative science-backed solutions leveraging statistical methods and machine learning models. With these research findings, she has influenced prioritization of cross-company strategic investments for over 100 initiatives aimed at building customer trust perception in Amazon. Stacy drives the strategic vision for the program by identifying opportunities to innovate in terms of research methodology and product solutions to continuously scale their impact. Prior to this, Stacy gained invaluable experience in her roles at Amazon on the Marketplace Safety and Amazon Ad Platform teams, as well as her roles outside of Amazon when she worked at Cablevision and Guess.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.