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CO-LOCATED EVENTS

Speaker

Thore Sören Bischoff

Market Analytics & Intelligence – CS Agriculture, K+S Group

Dr. Thore Sören Bischoff is a Market Intelligence & Optimization expert at K+S Group, where he focuses on applying data-driven strategies to enhance market analysis and decision-making processes. With a strong foundation in economics and data science, he brings a multidisciplinary approach to understanding complex market dynamics.Before joining K+S, Thore was a research associate at the University of Göttingen, contributing to studies on innovation systems and regional economic development. His academic work includes exploring the interplay between digitalization and innovation in small and medium-sized enterprises, as well as examining the impact of regional trust on innovation outcomes. Thore’s expertise lies in bridging theoretical research with practical applications, aiming to drive innovation and efficiency within industrial markets.

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Session

Smart Tools, Real Limits – Between Traditional Research and AI – How Does Data Availability Determine the Use of New Technologies in MI?

8 | Challenge Your Peers

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • What kind of data do you use/can you use in your daily Market Intelligence work?
  • Availability: Is the data easy to access?
  • What role do software (paid or open-source tools) play in automating your Market Intelligence efforts?
  • Where are you applying AI today – in data collection, analysis, or visualization?
  • Where do you see limits in your use cases for AI and automation?
  • What’s essential to generate reliable and actionable insights even when data is limited?
Workshop

Company

K+S Group

http://www.kpluss.com
K+S is a leading German mining and chemical company headquartered in Kassel, specializing in the extraction and processing of mineral raw materials. Founded in 1889, the company focuses on potash and salt production, serving key sectors such as agriculture, industry, consumers, and communities. With production sites across Europe, North America, and South America, K+S employs over 11,000 people worldwide. The company's products are essential for fertilizers, industrial applications, and consumer goods. K+S is committed to sustainable practices and innovation, aiming to meet global demand while minimizing environmental impact.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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