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CO-LOCATED EVENTS

Speaker

Tomas Cakl

Director, Business Insights & Analytics, Bristol Myers Squibb

Agile and results-driven Insights and Strategy professional with broad Healthcare experience from blue-chip companies (P&G, Teva, and RB Health).

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Session

Leveraging Generative AI for Data, Insights, and Business Growth

Keynote

Monday, October 06

08:35 am - 09:00 am

Live in Berlin

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Generative AI is revolutionizing market research by transforming data collection, enhancing customer insights, and enabling more informed business decisions. This session will explore how AI-driven methodologies can uncover deeper consumer trends, generate actionable intelligence, and support strategic commercial success. We will also address the challenges of integrating generative AI into the research process and how to navigate them effectively. In this session, you will learn:

  • How to leverage generative AI to improve data collection and extract meaningful insights.
  • How to apply AI-driven techniques to generate actionable customer intelligence.
  • How to use AI-powered insights to shape and refine business strategy.
Presentation

Company

Bristol Myers Squibb

http://www.bms.com
At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.
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