1 | From Insight to Foresight Café
Tuesday, October 07
11:00 AM - 03:00 PM
Live in Berlin
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Andreas Schoenknecht leads Field Marketing and Account Based Marketing for IBM in the DACH region, driving strategic initiatives across industries. With a background in economics and deep expertise in data-driven marketing, he combines analytical precision with creative execution. Prior roles include market development and analytics leadership within IBM, as well as teaching experience in market research.