Andreas Schoenknecht

Speaker

Andreas Schoenknecht

Leader Marketing Analytics & Data Privacy, EMEA, IBM

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Sessions

How can market research and customer insight function bring more value to the executive level?

1 | Insight Value Café

Tuesday, October 07

11:00 am - 03:00 pm

Live in Berlin

Less Details

How to align research with business goals?
How to work closely with leadership to identify key priorities?
How to forecast shifts in consumer behaviour and economic conditions?
How to enable executives to make informed decisions faster and with more confidence?
How to work closer with business teams to provide better insights?
How to measure the impact of insights on business outcomes?

Workshop

World Café Harvesting Session

Tuesday, October 07

03:30 pm - 04:15 pm

Live in Berlin

Less Details

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Presentation

Company

IBM

https://www.ibm.com

At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.

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