Andreas Schoenknecht

Speaker

Andreas Schoenknecht

Leader Marketing Analytics & Data Privacy, EMEA, IBM

Andreas Schoenknecht leads Field Marketing and Account Based Marketing for IBM in the DACH region, driving strategic initiatives across industries. With a background in economics and deep expertise in data-driven marketing, he combines analytical precision with creative execution. Prior roles include market development and analytics leadership within IBM, as well as teaching experience in market research.

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Sessions

How is Agentic AI Reshaping Stakeholder Management in Market Research?

1 | From Insight to Foresight Café

Tuesday, October 07

11:00 am - 03:00 pm

Live in Berlin

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How can AI help market research functions deliver greater strategic value to stakeholders?
In what ways might AI improve how we manage and prioritize stakeholder needs?
What opportunities does AI create for strengthening alignment between research insights and business decisions?
How could Agentic AI free up time for researchers to focus on higher-value stakeholder engagement?
What new skills or mindsets will researchers need to maximize stakeholder impact in an AI-enabled future?

Workshop

World Café Harvesting Session

Tuesday, October 07

03:30 pm - 04:05 pm

Live in Berlin

Less Details

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Presentation

Company

IBM

https://www.ibm.com

At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.

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