Uwe Schnetzer developed business expertise working in agencies, consultancies and global manufacturing. His focus responsibilities were brand management, consumer research, market intelligence, and digital transformation. As a Professor of Marketing and Strategic Management at CBS International Business School, Cologne, Germany his research is focused on the topic of data-driven decisions. Combining behavioral sciences and technology, he examines the determinants of optimal marketing and strategy decisions

Andreas Schoenknecht leads Field Marketing and Account Based Marketing for IBM in the DACH region, driving strategic initiatives across industries. With a background in economics and deep expertise in data-driven marketing, he combines analytical precision with creative execution. Prior roles include market development and analytics leadership within IBM, as well as teaching experience in market research.

Andreas Schoenknecht leads Field Marketing and Account Based Marketing for IBM in the DACH region, driving strategic initiatives across industries. With a background in economics and deep expertise in data-driven marketing, he combines analytical precision with creative execution. Prior roles include market development and analytics leadership within IBM, as well as teaching experience in market research.

Andreas Schoenknecht leads Field Marketing and Account Based Marketing for IBM in the DACH region, driving strategic initiatives across industries. With a background in economics and deep expertise in data-driven marketing, he combines analytical precision with creative execution. Prior roles include market development and analytics leadership within IBM, as well as teaching experience in market research.

Martin Ratcliffe is Senior Manager – IoT Strategy & Market Insights at Vodafone IoT, where he leads the Market Insights team. With extensive experience across the Internet of Things (IoT) landscape, he specializes in strategy, market analysis, forecasting, and competitor intelligence. Martin has held corporate, consultancy, and advisory roles with leading global organizations, including Vodafone, Telefonica O2, Deutsche Telekom, Microsoft, KPMG Consulting, and DHL. His expertise spans IoT connectivity, hardware, software, platforms, and end-to-end solutions, as well as partner management, M&A, product design, and innovation. Beyond his strategic leadership role at Vodafone, Martin also works part-time as a professional coach, advising and mentoring individuals, teams, and start-ups. Martin is recognized for his ability to translate complex market dynamics into actionable business insights, combining deep industry knowledge with strong communication skills. His sector experience includes telecommunications, IT and information services, logistics, and consultancy.