Uwe Schnetzer developed business expertise working in agencies, consultancies and global manufacturing. His focus responsibilities were brand management, consumer research, market intelligence, and digital transformation. As a Professor of Marketing and Strategic Management at CBS International Business School, Cologne, Germany his research is focused on the topic of data-driven decisions. Combining behavioral sciences and technology, he examines the determinants of optimal marketing and strategy decisions

The Cologne Business School (CBS) is a internationally orientated, state-recognised university of applied sciences and counts as one of Germany's top Business Schools. Moreover, the CBS study programs are regularly checked by the tri-national accreditation agency, FIBAA (Foundation for International Business Administration Accreditation) as regards content, topicality and academic feasibility. As a consequence the CBS placed fourth among the top-ranked universities of applied sciences in Germany in the category: Business Administration (survey of „Wirtschaftswoche“ (Business Weekly). Cologne Business School's mission statement is to design the study organisation and contents of the degree courses in accordance with the students'​ employability. International lecturers and rigid organisation enable efficient, forwardlooking studying. Small study groups and intense student support by the professors are the hallmark of the learning atmosphere at CBS and the reason for the considerable assessment in the current CHE Ranking. A network of partner universities in several countries and intense contacts to the economy already provide the opportunity of gaining international study and work experience during studies. In addition to management courses and the classic business administration subjects, CBS also offers the best possible transfer of practical experience by way of business simulations and practical projects. In addition, possible overseas stays, courses in personal skills and presentation techniques round off your qualification profile and prepare you competently for the requirements of internationally based companies.