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CO-LOCATED EVENTS

Speaker

Dr. Carla Roth

Director Market Research, SIXT
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Sessions

The Market Research Journey — Human vs. AI - What Can We Do, What Can't We Do?

3 | Human vs. AI Café

Tuesday, October 07

11:00 am - 03:00 pm

Live in Berlin

Less Details

  • Which research tasks has AI genuinely improved in your work, and where does it consistently fail?
  • What would you never outsource to AI, and what would you always automate – and why?
  • What are your best practice examples of research possibilities that AI makes feasible today? (e.g., synthesizing data, AI focus groups, real-time sentiment analysis, etc.)
  • How do you balance the speed/cost benefits of AI with quality concerns in your projects?
  • Looking ahead: What’s your ideal division of labor between humans and AI in market research?
Workshop

World Café Harvesting Session

Tuesday, October 07

03:30 pm - 04:05 pm

Live in Berlin

Less Details

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Presentation

Company

SIXT

http://www.sixt.com
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked, among others, through the SIXT App, which also contains the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company offers its customers experiences that inspire and exceed their expectations – through a lived culture of innovation, a consistent premium offering in terms of fleet and service, and an attractive price-performance ratio.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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